There are a huge crowd of football fans in Hong Kong. Meanwhile, they face fierce competition for very limited living space, let alone finding spacious area for enjoying football here, where land is always a hardly-achievable luxury.
Riding on the football heat in World Cup 2018, adidas fully engaged Hong Kong football lovers by breaking boundaries
of space. Via “Create Your Pitch” digital and experiential activations, the city is transformed into unexpected stadiums, where creators can CREATE THEIR OWN PITCH and PLAY THEIR OWN RULE without being bounded by routines and limitations.
