Kuk Fa Cha
client: Aids Concern
team: Havas HK
“Kuk Fa Cha 菊花查“ carries a dual-meaning. It is “Chrysanthemum Tea” in Cantonese, and is also a jargon among the gay to saying “Check out that Bod!” To change the perception by tearing off the negative stigma associated to HIV status check-up, we repackaged the HIV preventation safe sex kit into an everyday beverage pack like “Chrysanthemum Tea”, placing it at highly targeted channels( Gay Bars, LGBT Parade) to ease the resistance to HIV status check-up.
