HMV has been relaunched in Hong Kong as HMVideal,
with a mission to bring music back to life in
unexpected new ways. To celebrate, we gave the city something sensory, something to savour, and something to symbolize rebirth. Eggs. HMVidealized eggs.
During the grand opening of the HMVideal store,
we scrambled our best eggheads and cooked up a novel live music performance. Using a makey makey circuit board, a laptop,
our HMVidealized eggs and a local live band.