Music Reborn
Client: HMVideal
Team: McCann HK
HMV has been relaunched in Hong Kong as HMVideal, with a mission to bring music back to life in unexpected new ways. To celebrate, we gave the city something sensory, something to savour, and something to symbolize rebirth. Eggs. HMVidealized eggs.
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During the grand opening of the HMVideal store, we scrambled our best eggheads and cooked up a novel live music performance. Using a makey makey circuit board, a laptop, our HMVidealized eggs and a local live band.
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