Strike for Street
client: Easy Group HK
team: McCann HK
Over 3 decades, Sneaker street has been a cultural landmark and sport shoe haven for sneaker lovers in Hong Kong. However, the government is determined to swap this sport shoe haven for a multi-billion shopping and residential complex. To strike back against the developers, we partnered with Easy Group, who specialised in mini bus advertisement in MongKok to waged a guerrilla battle against the demolition to stir up passion amongst the people. We turned MongKok into a gigantic football field.
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![](https://freight.cargo.site/t/original/i/8b911218623f728d72c8c477939081ccefc11792e01cf9cc9fa253e453a23185/sfs1.jpg)
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