//McDonald SG
Team:
Distilleri SG,
Vicinity Studio
After pandemic restrictions, 2023 marked the first unrestricted Ramadan celebration for many Muslim families. This significance underscored the importance of McDonald's Ramadan campaign.
A one-word script tied our whole story together, showing all the tender moments of an interaction with the McDonald’s brand. A Ramadan activation calling diners to Share a Seat with those breaking their fasts brought this spirit of benevolence to life, uniting customers, crew and community in the spirit of Ramadan.
︎︎︎ Watch the 1 min film here ︎︎︎
As an initiative during Buka, we invite families and individuals to share their seats in the restaurants by placing a tent card.
